Added: Lesha Krueger - Date: 15.12.2021 15:12 - Views: 18425 - Clicks: 5959
Twitch is launching a dedicated category for hot tub streams after claiming that it has received pushback from advertisers and viewers about how the trend has taken over the platform. Earlier this week, Twitch pulled advertising from some hot tub streamers without warning.
In a statement sent to The Verge today, the company said that was a mistake. Her channel is now showing again, though it appears her hot tub streams have been removed. The company is not going to prevent people from streaming in hot tubs or swimwear. While sexually suggestive content remains banned, context-appropriate clothing — like bathing suits in a pool — is allowed.
The post is a surprisingly direct message from a tech company laying out the competing interests and problems being faced in a situation that most other companies would address in a vague manner at best. Twitch says that adding a new category is not its long-term solution to giving advertisers more control over what streams their run on. But it views this as a short-term solution, saying it allows viewers to avoid or seek out hot tub content and gives creators a place to continue streaming it. Brands will be able to opt in or out of placing on streams in that category.
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Twitch launches a dedicated ‘hot tubs’ category after advertiser pushback